Media information

Following are details of media releases and articles available on this web site.

These are mostly in straight text format and as PDFs, so they can be clicked to show in your browser from which they can be saved or even cut and pasted.

They are all items which deal with subjects that are the subjects of our recent books, but they are not "hard sells" for those books.

Magazines are changing fast
Starting a magazine
A spreadsheet jungle
Magazines are changing fast and the technology in use is now similar whether it is the largest or smallest. That is the theme of the first article. The second looks at what is involved in starting a magazine, and the third is an expanded version on similar lines suggesting that the most useful program for those intending to produce a magazine or newsletter may be a spreadsheet. They include just a mention of our book How to Start and Produce a Magazine or Newsletter.

Traps for unwary new writers
Author warns of traps for new writers
Nothing commercial about these story. Just a mention of our book, Pathway to Publication. The second story is a slightly longer version.

More succeed in small business than statistics show
Small business can succeed against large
Failure over rated for small business
Shopping festival -- sink hole or boost for your town?
Three stories which explain how failure rates for new businesses are nowhere near as bad as they are painted. With some elementary precautions, the success rates are really quite good. We do suggest that one precaution might be to read our book, Success in Store, but there's no heavy promotion.

Please also see the specific media section of our GARAGE SALE SITE from which you can reach a number of short features on garage sales.

The following articles are not stories about Worsley Press. They are general articles where the benefit to us is in the byline and in information being included about our books and website.

They may be used in any medium but remain the copyright of Gordon Woolf and The Worsley Press. They should carry a byline of "by Gordon Woolf" and a description that Gordon Woolf is the author of several books on magazine, newsletter and newspaper production.

Dirty words
Gordon Woolf looks at the dirty deeds upsetting the smooth flow of email. This isn't really about that offal of the Internet: spam. It is about ordinary messages from ordinary people which aren't getting to their destination because of spam and the administrators and ISP managers trying to stop it.

What might have been
Looking back at what might have been, to mark 20 years of Desktop Publishing. This is a 12kb text file. (Illustrations are available)

How long do CDs last?
When you backup files to CD, can you expect that backup to last 200 years, 200 months, 20 months, or will you be able to read it tomorrow? This article was described by the computer columnist of the daily Guardian newspaper in the UK as "a good summary of the situation" when he pointed to it in his November 20, 2003, column (see http://www.guardian.co.uk/online/askjack/story/0,12196,1088436,00.html).

Uses for old CDs
What can you do with them? Here an Internet discussion led to some good ideas. This is a 4kb text file.

Picture files for print
Need to advise contributors or advertisers on how to submit picture files. Here is a suggested text file to send them. This is a 5kb text file.

Design for reading
Publication design is not good if it makes it hard for the reader. This is a 5kb file.

Press the face
Have you considered the typeface you are using in your newspaper, newsletter or magazine. This is a 9kb file.

Acrobat in a newsletter/newspaper workflow
This explains how to use Acrobat 4 with control over screen resolution for publications where the required screen is different from the laser printer default.

Make the Web work for You
Selling on-line in a changing world
Ten Ways to Ensure your Web Page is a Failure
Web Attack
There are lots of designers around offering flashy web sites. But what if you just want one that works and brings in business. This is a 16kb file. The second story tells how shopping carts work. The third has some helpful hints on what NOT to do -- all based on real life examples, though the identity of the guilty small businesses have been hidden. In the fourth, Gordon Woolf found his website had been fighting off raiders even as he slept. This isn't a tale of a major denial of service by hackers, just the kind of thing that happens to every webmaster almost every day.

Using a Web Page for File Transfer
There can be problems with sending large files as email attachments. If you have a web site, there is a much easier way... This is a 4kb file.

Is there really a PageMaker 7?
The Contenders: which DTP program for you?
Ready,Set,Go!
Photoshop Elements
The first story is a review of the PageMaker program, version 7. The Contenders: which DTP program for you? is a very brief guide to most of the DTP programs available, including sources for more information.). Then there's a review of a DTP program which is new for PCs but which has been around as long as desktop publishing itself: Ready,Set,Go! The fourth is a review of Photoshop Elements 2. Several screeenshots are available on request from gordon@worsleypress.com

Wake in Fright
Why doesn't the switch actually turn off your computer, tv or video any more? The downloadable zip file has the text with two screen shots in TIFF format.

More articles will be added in the near future.

Click on the icons next to the above titles to view in your browser or right-click (option-click) to select an option to download the file.

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