Contents of How to Start and Produce a Magazine or Newsletter
fourth editionContents
Introduction
Changed roles of printer and publisher; Magazines and zines; Excitement of a new edition
Chapter 1
The first steps
Need not be expensive; Registration seldom needed; Covering costs with advertisements; Making decisions: committee or editor; The first step; Getting started; Pre-publication issue; Talking to printers; Surveys; Why is there a gap?
Chapter 2
The Editor’s desk
Receiving the copy; Editorial guidelines; Getting illustrations; Word counts; Preparing a dummy; The flat plan; Style; Type sizes and fonts; Letter spacing, kerning, tracking; Type faces for body text; Ems, picas and other strange measurements; Paragraph styles; Legibility; A publishing timetable; Exclusive use of editorial; What do you call an editor?; Finding editorial
Chapter 3
Advertisements
Spreadsheet for ‘what if ’ calculations; Extra revenue increases costs; Discount structures; Advertisement sizes; Advertising agencies; Typesetting costs; What are you selling?; Advertisement features and ‘advertorial’; Commissions; Co-operative advertising; Classified advertising ; How copy is submitted
Chapter 4
Producing the publication
Dividing line between publisher and printer; The ubiquitous PDF; Imposition; Folding, stitching (stapling)
Chapter 5
Photocopying or laser printing
Arranging the pages (imposition); On the office copier/printer; About paper; Grain in paper; Conditioning paper
Chapter 6
Short run printing
Small offset; Digital duplicators; Printing tricks
Chapter 7
On a larger scale
Finding the right specialist; A specification
Chapter 8
Service Bureau or DIY
Laser output; Imagesetter; Sending program files; Proofs; PDF files; Tint percentages; Working in color
Chapter 9
Producing the pages
Organising information; Advertisement files; Back up your files
Chapter 10
Illustrations
Screens and dots; Line illustrations; Digital cameras; Pictures in word processor documents; Scanning resolution; Sharpening pictures; Allowing for dot gain and dropout; Line artwork; Getting the pictures you want; Cropping photos for different spaces; Cut-outs and deep etches; Reproduction from printed material; Clip art; Sizing pictures; Editing photos; Duotone; Digital cameras
Chapter 11
Layout and design
1: IN GENERAL
The overall look; A miniature dummy; Fitting the parts together; Expert help; Regular features and fillers; Type faces; Length of text; Grids
2: IN DETAIL
Bleeding pictures; Crossheads, subheads; Sidebars and breakouts; Pull quotes; Precedes; Setting the style; Headline counting; The temptation of colour; Keep things simple; Cut-outs; Where does the reader go next?; Thumbnails
3: THE COVER
Chapter 12
A typical issue
1: MAGAZINE
Where things go; What pages print together; The
cover; Full colour covers; What is done ‘in house’?; Templates; The first story; Making pages fit; Widows and orphans; Corrections; Page proofs
2: NEWSLETTER
Positioning heads and crossheads; Modular layouts; Spacing; Pictures; Working with others
Chapter 13
Paste-up
On the ‘stone’ or light table; Cutting with a knife; Guidelines in blue; Boxes and borders; Admit limitations
Chapter 14
Using the software
Getting started; From word processor to layout program; Microsoft Publisher; InDesign; Working with frames; The learning curve; Templates and styles are the key; Automation; Graphics programs; Word processing; A different kind of copy editor; Search and replace; Scanners; Dots per inch; Tables of contents
Chapter 15
The e-zine
The whole or part — 155; Advertisers — 156; Classifieds and events — 156;
E-mail newsletters — 157; Blogs — 157; Web edition — 158; Spam, e-mail
and responses — 159; Testing an idea — 160
Chapter 16
Economics
Fixed and variable costs; Setting a budget; Putting a price on the cover; Cash flow forecast; Editorial costs; Copy sales; Reprints; Collecting debts; Success breeds failure; Buying and selling the business
Chapter 17
Distribution
Taxation on publications; Mail sorting; Address labels; Mailing for others; Sale and return; Distributors; ISSN and barcodes; Other outlets; Representation; Promoting sales; Local publications; Audited circulations; Last word
Chapter 18
The legal side
Libel; Dangers in letters; Right of reply; Insurance; Photographs; Copyright; Rates of pay; Rights for other uses; Titles of publications; Rights to republish; Ideas; Legal aspects of advertisements; Blowing
Index
If you have a problem
|
192pp paperback. Fourth edition Pub. August 2004 ISBN 1 875750 21 5 $29.95
|
|
 |
|
