• The changing roles of printer and publisher
  
• Organizing editorial — how an editor works
  
• Practical advice on preparing an issue
  
• Help with planning — working out when to do what
  
• Working out what to charge advertisers
  
• Using all kinds of printing, from short-run city mall copiers to multi-unit rotaries
  
• How to tell a printer and service bureau what you want
  
• All about illustrations — screens and dots, scanning resolutions, dot gain, dropout, cropping, clip art, sizing, duotones, digital cameras
  
• Layout and design — the help you need so you can be sure it is read
  
• Paste-up — it’s disappeared at the high end, but the world of ‘zines’ still needs a knife and light table
  
• Reviewing the software you may need
  
• Mainly for print, this book doesn’t forget the e-zine, email newsletters, blogs and web editions
  
• The economics — setting a budget and working out just when you’ll cover costs, plus copy sales and collecting debts
  
• Distribution — how to get copies to the reader
  
• Hints for avoiding legal problems
  
  

There’s also a password to get your ad rates calculation and revenue spreadsheet, and ISSN calculator. You can see the PDF which describes the ad rates calculator by clicking here (right click to download the file)

There is also information on advertisement booking systems.