How to Make Great Ads for (sm)all business: 99 real world advertising ideas to kickstart *your* business today
by Geoffrey Heard, the Ad-Doctor-Online. 145pp, PDF, published 2009. US$5.95
** New book, 145 pages, 99+1 real world advertising hints, tips and ideas. Written specifically so busy people in need of an idea or a hint can reach in and grab it fast.
** The Ad-Doctor-Online's clients told him they wanted this book -- an ideas book.
** Acclaimed by experts and users.
"Excellent" is how Drayton Bird describes it. He cut his teeth on Madison Avenue. He heads his own agency and is a globe-trotting advertising and direct mail guru.
"Whether you are a seasoned practitioner or someone still exploring how best to advertise, you'll find something useful in this book," says Graham Barr, advertising consultant to newspapers throughout the English-speaking world.
"A highly readable primer that covers both copy and design," says Shel Horowitz, award winning author of 'Grassroots Marketing'.
"Don't spend one cent on advertising until you read this book," counsels Dave Rumfelt, The Spot Illustrator, veteran of scores of advertising campaigns.
This PDF book is available for just US$5.95. Buy, and you can be reading it in minutes.
Success in Store: How to Start or Buy a Retail Business, Enjoy Running It and Make Money, 2nd edition
by Geoffrey Heard and Gordon Woolf with an introduction by Dick Smith.
252 pp paperback, 2nd edition, published 2006. $29.95
"...if you consider the points in this book, I believe you won't go far wrong in establishing or building a profitable retail business," says Dick Smith.
The first edition sold out so we rewrote and re-edited it, added more information, and added a whole new chapter -- hands-on advice on how to market, advertise and promote your store using real world examples.
Invaluable to anyone starting or buying a store, any other kind of retail business -- even a market stall -- by people who have done it and helped others do it.
Just one example: how a small retail store turned a sale into a community event -- cleared old stock, made a profit, raised cash for a charity, built customer loyalty.
Type & Layout: are you communicating of just making pretty shapes?
by Colin Wheildon, additional material, Geoffrey Heard, foreword, David Ogilvy. 176 pp paperback, 2nd edition, published 2005. $29.95
At last! The manager or owner can ensure their printed words make maximum impact on the most customers to get the best returns.
Read this book to learn how to use clever type and layout choices to turbocharge delivery of your printed message. The book is built on the results of hundreds of hours of research. We believe this book is the only publicly available research in the world on the effects of design and layout on reading comprehension.
"It is possible to blow away three-quarters of readers by choosing the wrong type. If you rely on words to sell/persuade, that should concern you deeply," Wheildon concludes.
How to start and produce a Magazine of Newsletter (4th ed)
by Gordon Woolf. 192pp paperback, 4th edition, pub 2004, reprint 2008. $29.95
The guide for the beginning entrepreneur determined to start up a periodicals or publishing business from scratch.
** Still the best book for the hands-on magazine or newsletter publisher, from beginner to experienced.
** Takes you from your first idea of producing a newsletter or magazine, right through every facet of the process, to the completed publication.
** Leads you step by step from beginner to accomplished publisher, without having to suffer the bumps and bruises of all the pitfalls on the way.
** Updated and improved layout, organization and cross references.
** Covers every role of the small publisher including the vital economics and finances.
** Pays attention to selling ad space, generating the ads to fill them, and pricing the space for profit.